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SPEC Clutch

Building a Performance Brand

SPEC is one of the leading manufacturers of performance clutches in the world. Their products are built on-site to the strictest tolerances, using the most advanced methods available.

Donati Studio has worked with SPEC for over ten years to help them grow from a small operation in a converted garage to one of the most recognized brands in the automotive aftermarket sector. Along the way, we have worked directly with the founders to move the brand forward in a focused and purposeful direction. With each new product and innovation, SPEC is living up to their goal of building the benchmark product for the industry – so we have crafted messaging that has evolved with the product and always invites potential customers to “Shift to a Higher Standard”.

Our work includes a total rebranding, corporate website with e-commerce functionality, multi-audience print and digital campaigns, trade show booth and transport trailer design, video, apparel design and social media property branding.