Our challenge was to answer the question “Why Viessmann?” for the US audience by defining and clarifying the brand in a single, focused marketing message.
We created a new campaign for the US market, based on Viessmann’s commitment to quality and leadership. The theme of the campaign is built on one word that encapsulates and defines the essence of Viessmann in a bold, confident and authoritative manner: “Uncompromise”. It is a hard hitting idea that reinforces the value of the Viessmann brand.
We built on this concept with a fully integrated campaign for 2014 – featuring a new website, print and digital trade publication advertising, sweepstakes and direct mail. So far, 2014 has been a record year for the brand in the US, with increased sales, web traffic and brand recognition.